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Online dating can be so stressful – filling out the profile and keeping up with all the interactions can feel like a job – so it’s no surprise that sometimes digital romance blooms under more Facebook friend-ly circumstances.

Jeffrey Hall, associate professor of Communication Studies at University of Kansas, was surprised to learn that 7% of people who married after meeting online had met for the first time on social networking sites like Facebook, My Space and Class Mates – not matchmaking chat rooms, or online dating sites or via other romance-centric cyber connections.

"These ads have the potential to go viral," says James.

It starts by building a network of single ladies and bachelors.

Users sign onto The Datable with a Facebook account and start tagging datable friends.

Grouper sets you up with a match, then lets both parties bring along two friends.

Down can be used for dating as well, but let’s be honest: This app still lives up to its former name. Trint Me allows shy users to initiate the next step behind the veil of their smartphones.